Customer Lifecycle Marketing Manager

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Requirements:

• Bachelor’s degree in marketing, communications, or a related field.
• 4+ years of experience in marketing, with a focus on client or account-based marketing.
• Strong understanding of marketing and analytics tools such as HubSpot, Google Analytics, Figma, and WordPress.
• Excellent communication skills with an ability to craft client-focused messaging.
• Demonstrated ability to analyze data and translate insights into actionable marketing strategies.
• Strong organizational and project management skills.
• A collaborative mindset with experience working with sales or customer success teams.
• Business fluent Spanish is strongly desirable.

Responsibilities:

• Collaborate closely with Customer Success Managers (CSMs) and Account Managers to develop and execute campaigns that drive client retention, expansion, and satisfaction.
• Create and implement marketing programs that support upsell, cross-sell, and renewal efforts.
• Develop toolkits, collateral, and resources for the buyer journey and aid clients in implementing TaskHuman solutions.
• Design and execute client-focused email campaigns, social media initiatives, and digital marketing efforts.
• Analyze campaign performance and provide data-driven insights.
• Conduct market research and monitor trends for client engagement opportunities.
• Write, proofread, and edit marketing materials while ensuring alignment with TaskHuman's brand.