Customer Lifecycle Marketing Manager

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Requirements:

• Bachelor’s degree in marketing, communications, or a related field.
• 4+ years of experience in marketing, with a focus on client or account-based marketing.
• Strong understanding of marketing and analytics tools, such as HubSpot, Google Analytics, Figma, and Wordpress.
• Excellent communication skills, with a knack for crafting client-focused messaging.
• Demonstrated ability to analyze data and translate insights into actionable marketing strategies.
• Strong organizational and project management skills, with the ability to prioritize tasks effectively.
• A collaborative mindset, with experience working closely with sales or customer success teams.

Responsibilities:

• Collaborate closely with Customer Success Managers (CSMs) and Account Managers to develop and execute campaigns that drive client retention, expansion, and satisfaction.
• Create and implement marketing programs that support upsell, cross-sell, and renewal efforts, ensuring alignment with client needs and business goals.
• Develop toolkits, collateral, and resources that enhance the buyer journey and help clients implement TaskHuman solutions seamlessly.
• Design and execute client-focused email campaigns, social media initiatives, and digital marketing efforts tailored to current accounts.
• Analyze campaign performance and provide data-driven insights to improve strategies and drive measurable results.
• Conduct market research and monitor trends to identify opportunities for client engagement and growth.
• Write, proofread, and edit compelling marketing materials across various formats, ensuring all content aligns with TaskHuman’s brand voice.
• Collaborate with internal teams, including product and sales, to ensure marketing efforts align with overall business objectives.