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Lifecycle Marketing Manager

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💎 Seniority level: Manager, 3-5 years

📍 Location: United States

🔍 Industry: Clean energy

🏢 Company: Tetra👥 501-1000Food ProcessingManufacturing

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Data AnalysisSalesforceData visualizationCRM

Requirements:
  • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
  • 3-5 years of experience in CRM, lifecycle marketing, or related roles.
  • Proven track record of managing successful multi-channel campaigns.
  • Strong analytical skills with the ability to interpret complex data.
  • Experience with CRM platforms and marketing automation tools (e.g., Klaviyo, Salesforce, Braze).
  • Proficiency in data visualization tools and reporting platforms (e.g., Metabase, Tableau, Looker, Excel).
  • Exceptional project management skills.
  • Strong written and verbal communication skills.
  • Detail-oriented and comfortable in a fast-paced environment.
Responsibilities:
  • Plan, implement, and optimize CRM campaigns across email, SMS, and other channels.
  • Design and manage customer lifecycle journeys to deliver personalized experiences.
  • Develop, execute, and optimize a customer referral program to increase acquisition.
  • Monitor campaign performance metrics and optimize campaigns for better results.
  • Leverage customer data for segmentation strategies and actionable insights.
  • Collaborate with product, sales, and design for cohesive customer experiences.
  • Utilize CRM platforms and marketing automation tools to measure performance.
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