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Lifecycle Marketing Manager

Posted about 2 months agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: US

💸 Salary: 128200.0 - 195200.0 USD per year

🔍 Industry: Marketing

🏢 Company: Dropbox👥 1001-5000💰 $600,000,000 Debt Financing about 8 years ago🫂 Last layoff almost 2 years agoPrivate CloudWeb HostingFile SharingEnterprise SoftwareCollaboration

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: SQLData AnalysisSalesforceMarketingLead GenerationDigital MarketingCRMSaaSA/B testing

Requirements:
  • Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
  • Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
  • Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
Responsibilities:
  • Craft and optimize demand generation nurture campaigns across product lines and geographies to monetize and retain users.
  • Implement lead generation programs to drive marketing-sourced pipeline for Sales.
  • Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates.
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