Customer Lifecycle Marketing Manager

Posted 15 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: United States

🔍 Industry: B2B SaaS / security software

⏳ Experience: 5+ years

🪄 Skills: SalesforceAccount ManagementMarketingDigital Marketing

Requirements:

Minimum 5+ years of experience in a demand generation role.
At least 2 years of B2B SaaS / security software industry experience.
Salesforce/HubSpot experience essential.
SalesLoft experience highly desirable.
Experience with ABM tools like 6sense.
Strong strategic thinking and problem-solving skills.
Exceptional copywriting skills.
Effective communication and presentation skills.

Responsibilities:

Develop and execute comprehensive account-based marketing (ABM) strategies.
Collaborate with Field Marketing team to create compelling mid-funnel messages and touchpoints.
Build customer target lists and personas.
Collaborate closely with sales and product teams.
Leverage customer data, insights, predictive analytics and generative AI.
Implement marketing automation workflows.
Monitor and analyze key performance metrics.
Drive in console product messages.
Drive customer advocacy initiatives.
Stay informed about industry trends, best practices, and emerging technologies.

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