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Lifecycle Marketing Manager

Posted 10 days agoViewed

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💎 Seniority level: Senior, 6+ years

📍 Location: U.S.

🔍 Industry: Health tech technology

🏢 Company: Freed👥 11-50Health Care

⏳ Experience: 6+ years

🪄 Skills: Project ManagementData AnalysisAmplitude AnalyticsRESTful APIsLead GenerationDigital MarketingCRMCustomer SuccessSaaSA/B testing

Requirements:
  • 6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred.
  • Deep expertise in marketing automation platforms such as Hubspot, as well as in app platforms such as Intercom, and an overall comprehensive understanding of CRM, email, and app systems.
  • Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data.
  • Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions.
  • Ability to work collaboratively in a fast-paced environment.
  • Skilled in project management, capable of managing multiple projects and excelling in prioritization.
  • Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results.
Responsibilities:
  • Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle.
  • Orchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and more.
  • Devise and execute data-informed marketing strategies across conversion, activation, retention, and expansion.
  • Oversee the entire lifecycle campaign process, becoming an expert in email marketing, in-app marketing, and segmentation.
  • Develop a comprehensive lifecycle journey, mapping every step of the prospect and customer experience.
  • Craft nurture campaigns that boost conversion and overall engagement, including customized flows for various lead stages and customer scenarios.
  • Collaborate with teams such as product marketing, growth, sales, customer success, and product management to fine-tune messaging for different stages of the customer and prospect journey.
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