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Lifecycle Marketing Manager

Posted 3 days agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: United States, Canada, Mexico, United Kingdom, Australia

🏢 Company: Emails👥 1-10Customer ServiceEmailIndustrialInternet of Things

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisMarketingDigital MarketingCRMData analyticsCustomer SuccessA/B testing

Requirements:
  • 3+ years of experience in marketing, with a focus on lifecycle or retention marketing.
  • Proficiency in using marketing automation tools and CRM systems.
  • Strong analytical skills with the ability to interpret data and drive actionable insights.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Passion for enhancing customer experiences and building long-term relationships.
Responsibilities:
  • Design and implement targeted lifecycle marketing campaigns to improve customer engagement and reduce churn.
  • Analyze customer data to identify key segments and tailor marketing messages appropriately.
  • Collaborate with the creative team to develop compelling email and digital content for lifecycle campaigns.
  • Monitor and report on campaign performance metrics, making data-driven adjustments as needed.
  • Work cross-functionally with sales, product, and customer support teams to ensure a cohesive customer experience.
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