Lifecycle Marketing Manager

Posted 2024-10-22

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💎 Seniority level: Manager, 5+ years

📍 Location: Canada

💸 Salary: 152760 - 190280 CAD per year

🔍 Industry: Technology

🏢 Company: Tailscale

⏳ Experience: 5+ years

🪄 Skills: LeadershipSoftware DevelopmentData AnalysisCross-functional Team LeadershipData analysisCommunication SkillsAnalytical SkillsCollaboration

Requirements:

5+ years of experience in a B2B lifecycle marketing role at a technology startup.
Proven record of driving conversion rate improvements.
Expertise in marketing automation technology, preferably HubSpot.
Deep understanding of software development, with effective communication with technical teams.
Strong analytical skills to work with data and make informed decisions.
Experience in cross-functional work within a go-to-market organization.
Excellent writing skills for creating lifecycle content.
Self-starter capable of driving recommendations with minimal oversight.
Results-oriented and collaborative with a customer-first mentality.

Responsibilities:

Leverage marketing automation to develop and launch nurture programs for conversion metric improvement.
Define and execute email marketing automation campaigns for user journey stages.
Warm up prospects from various conversion points to promote product adoption and sales.
Partner with Marketing Operations for database health and lifecycle data requirements.
Write content with SMEs to support lifecycle strategies.
Collaborate with various teams to provide resources aligned with user needs.
Adhere to email best practices regarding compliance, design, and cadence.
Identify opportunity areas in the customer journey and create experimental improvement plans.
Analyze, report, and optimize lifecycle performance using data-driven decisions.

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Lifecycle Marketing Manager

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