Senior Customer Lifecycle Marketing Manager

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Requirements:

• 8+ years of experience in lifecycle marketing, customer marketing, or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• Proven success in launching end-to-end lifecycle programs and driving impactful results.
• Exceptional project management skills with the ability to meet deadlines while delivering quality outcomes.
• Strong copywriting and creative skills, coupled with a focus on data-based decision-making.
• Fluent in English with excellent communication skills and strong cross-functional collaboration abilities.

Responsibilities:

• Design and implement impactful customer lifecycle campaigns by collaborating with various teams.
• Optimize customer journeys through experimentation and data analysis.
• Own end-to-end lifecycle strategy including audience segmentation, message development, and performance analysis.
• Partner with Marketing Operations and Analytics to measure campaign effectiveness and share insights.
• Act as a liaison between teams to ensure a seamless customer experience and champion change management.