Senior Customer Lifecycle Marketing Manager - International

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Requirements:

• 5+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• Outstanding project management and organizational skills.
• Excellent copywriting, communication skills, and data-based decision-making.

Responsibilities:

• Run a customer lifecycle program with operational excellence, collaborating with teams to design campaigns for each international region.
• Optimize lifecycle journeys with data-driven insights and collaboration with Regional Marketing Teams.
• Measure campaign effectiveness by partnering with Marketing Operations for real-time data.
• Develop a lifecycle campaign roadmap based on regional customer insights and market trends.