Senior Customer Lifecycle Marketing Manager - International

Posted 2024-11-23

💎 Seniority level: Senior, 5+ years

📍 Location: Canada

💸 Salary: 94350 - 122100 CAD per year

🔍 Industry: B2B SaaS

⏳ Experience: 5+ years

🪄 Skills: Project ManagementCollaborationOrganizational skillsCompliance

5+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
Strong understanding of market segmentation, customer journey mapping, and campaign automation.
Outstanding project management and organizational skills.
Excellent copywriting, communication skills, and data-based decision-making.

Run a customer lifecycle program with operational excellence, collaborating with teams to design campaigns for each international region.
Optimize lifecycle journeys with data-driven insights and collaboration with Regional Marketing Teams.
Measure campaign effectiveness by partnering with Marketing Operations for real-time data.
Develop a lifecycle campaign roadmap based on regional customer insights and market trends.

Posted 2024-10-29

📍 Canada

🧭 Full-Time

💸 94350 - 122100 CAD per year

🔍 B2B SaaS

🏢 Company: Samsara

5+ years of experience in lifecycle marketing, customer marketing, or digital customer programs in a global B2B SaaS environment.
Strong understanding of market segmentation, customer journey mapping, and campaign automation.
Proven track record of launching successful end-to-end lifecycle programs.
Outstanding project management and organizational skills.
Curiosity to understand customer behaviors and motivations.
Excellent copywriting and creative skills.
Strong business judgment and a passion for data-driven decision-making.
Cross-functional collaboration skills with strong listening abilities.

Run a customer lifecycle program with operational excellence, collaborating with Customer Outcomes and Marketing Operations.
Optimize lifecycle journeys through experimentation and data, adapting content and messaging for cultural relevance.
Measure campaign effectiveness by partnering with Marketing Operations and Analytics for reporting and insights.
Develop a lifecycle campaign roadmap based on regional customer insights and business needs while ensuring compliance with market regulations.
Champion company cultural principles as the organization scales globally.

Project ManagementCollaboration

Posted 2024-10-29

🔧 Requirements