Apply📍 Canada
🧭 Full-Time
🔍 Estate Planning
- Proven track record in lifecycle or CRM marketing, with deep expertise in email and SMS.
- Strong analytical mindset and experience using tools like Mailchimp or Attentive.
- Proven ability to analyze complex datasets to identify trends and translate insights into actionable strategies.
- Excellent understanding of automation, segmentation, A/B testing, and deliverability best practices.
- Results-driven with a passion for creating seamless customer marketing experiences.
- Thrive in a senior individual contributor role where you can lead strategy and drive measurable results.
- Demonstrated ability to mentor junior team members.
- Empathy is one of your top traits. You value collaboration and diversity of thought.
- Bonus: Proficiency in SQL to query and analyze customer data. Experience working with D2C or B2C brands.
- Own lifecycle marketing strategy: Develop and execute strategies to drive customer onboarding, conversion and retention, with a strong focus on email and SMS.
- Optimize channel performance: Monitor KPIs, conduct A/B testing, and ensure best practices for email deliverability and SMS compliance.
- Drive segmentation and personalization: Build data-driven segmentation strategies to deliver targeted, personalized communications that convert.
- Analyze and report results: Provide regular performance updates and actionable insights to improve lifecycle marketing outcomes.
- Collaborate across teams: Work with content, product, customer success and design stakeholders to align messaging and campaign goals.
SQLData AnalysisCRMA/B testing
Posted 14 days ago
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