Proven track record in lifecycle or CRM marketing, with deep expertise in email and SMS.
Strong analytical mindset and experience using tools like Mailchimp or Attentive.
Proven ability to analyze complex datasets to identify trends and translate insights into actionable strategies.
Excellent understanding of automation, segmentation, A/B testing, and deliverability best practices.
Results-driven with a passion for creating seamless customer marketing experiences.
Thrive in a senior individual contributor role where you can lead strategy and drive measurable results.
Demonstrated ability to mentor junior team members.
Empathy is one of your top traits. You value collaboration and diversity of thought.
Bonus: Proficiency in SQL to query and analyze customer data. Experience working with D2C or B2C brands.
Responsibilities:
Own lifecycle marketing strategy: Develop and execute strategies to drive customer onboarding, conversion and retention, with a strong focus on email and SMS.
Optimize channel performance: Monitor KPIs, conduct A/B testing, and ensure best practices for email deliverability and SMS compliance.
Drive segmentation and personalization: Build data-driven segmentation strategies to deliver targeted, personalized communications that convert.
Analyze and report results: Provide regular performance updates and actionable insights to improve lifecycle marketing outcomes.
Collaborate across teams: Work with content, product, customer success and design stakeholders to align messaging and campaign goals.