Lifecycle Marketing Manager

Posted 3 months agoViewed

💎 Seniority level: Manager, 4-6 years

📍 Location: Canada

🔍 Industry: B2B SaaS

⏳ Experience: 4-6 years

🪄 Skills: Data AnalysisGoogle AnalyticsCRM

4-6 years of experience in lifecycle or growth marketing at a B2B SaaS company.
Strong understanding of PLG and SLG models.
Proven track record of executing data-driven campaigns.
Hands-on experience with marketing automation tools like Marketo and HubSpot.
Experience with CRM platforms like Salesforce and analytics tools like Google Analytics, Looker, or Metabase.
Excellent analytical skills and ability to translate data into actionable strategies.
Strong project management and communication skills.

Design and implement lifecycle marketing strategies tailored to growth motions.
Map out the customer journey for self-serve and sales-assisted users.
Develop and execute targeted multi-channel campaigns.
Leverage data to segment users and personalize messaging.
Collaborate across teams to align marketing initiatives.
Monitor campaign performance and optimize efforts based on insights.
Create strategies to improve customer retention and increase upsell opportunities.
Utilize marketing automation platforms and analytics tools.

Posted about 1 month ago

📍 Canada, United States, United Kingdom, Australia

🧭 Full-Time

🔍 SaaS

🔧 Requirements

Minimum 2-3 years of Hubspot, Pardot and/or Marketo expertise and the ability to own multiple Hubspot, Pardot and/or Marketo instances for our clients
Understanding of how to optimize marketing operations processes that lead to revenue growth for our clients
Data-driven marketer that can help clients curate and optimize their data, build reports and dashboards and help analyze what’s working and what’s not working
The ability to communicate with clients directly, oftentimes with a Director or above level
A desire to learn and grow in your career
Must have agency experience
Must have experience working directly with clients

💡 Responsibilities

Serve as both staff augmentation and strategic advisor for marketing operations processes for B2B Tech and SaaS clients
Identify and communicate opportunities to grow our business with clients in the Marketing Operations line of business and other lines of business
Stay up to speed on best practices in the Marketing Operations world including ABM, lead routing, sales qualification methodologies and more
Develop deep relationships with multiple contacts within client organizations to ensure that they renew contracts
Direct communication with clients including email, Slack and Zoom
Become an expert in multiple martech and salestech tools so that you can make educated recommendations to clients
Owning tasks and milestones within client projects and seeing those through to their fruition

Data AnalysisReportingClient relationship managementMarketingDigital MarketingSaaS

Posted about 1 month ago

Posted 2 months ago

📍 Canada

🧭 Full-Time

🔍 Estate Planning

🏢 Company: Willful

🔧 Requirements

Proven track record in lifecycle or CRM marketing, with deep expertise in email and SMS.
Strong analytical mindset and experience using tools like Mailchimp or Attentive.
Proven ability to analyze complex datasets to identify trends and translate insights into actionable strategies.
Excellent understanding of automation, segmentation, A/B testing, and deliverability best practices.
Results-driven with a passion for creating seamless customer marketing experiences.
Thrive in a senior individual contributor role where you can lead strategy and drive measurable results.
Demonstrated ability to mentor junior team members.
Empathy is one of your top traits. You value collaboration and diversity of thought.
Bonus: Proficiency in SQL to query and analyze customer data. Experience working with D2C or B2C brands.

💡 Responsibilities

Own lifecycle marketing strategy: Develop and execute strategies to drive customer onboarding, conversion and retention, with a strong focus on email and SMS.
Optimize channel performance: Monitor KPIs, conduct A/B testing, and ensure best practices for email deliverability and SMS compliance.
Drive segmentation and personalization: Build data-driven segmentation strategies to deliver targeted, personalized communications that convert.
Analyze and report results: Provide regular performance updates and actionable insights to improve lifecycle marketing outcomes.
Collaborate across teams: Work with content, product, customer success and design stakeholders to align messaging and campaign goals.

SQLData AnalysisCRMA/B testing

Posted 2 months ago