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NextRoll

NextRoll

NextRoll is a marketing technology company that employs machine learning to provide businesses with strategic ways to reach buyers.

251-500 employees
Founded 2006
$50M debt financing
Advertising
Private Company
WebsiteLinkedInEmailFacebookTwitterShareTweet
AdvertisingPredictive AnalyticsEmail MarketingSaaSMachine LearningMarketing+2 more

Hybrid Work Model

This company offers a hybrid work model combining remote and office work. Team members are distributed across the U.S. and Canada.

Open Positions3

This role is open in San FranciscoNew York CityOr US Remote locations.Full-TimeAd techPosted
New Business Account Executive
  • Own the full sales cycle for strategic opportunities, from prospecting and pipeline creation through commercial negotiation and close.
  • Build and convert self-generated pipeline, focusing on net-new logos.
  • Develop trusted relationships with senior marketing, media, advertising and agency decision-makers.
  • Identify opportunities to shift and grow customer media investment across display, CTV and DOOH.
  • Explain programmatic and ad tech capabilities in terms of commercial outcomes.
  • Develop strategic proposals based on customer business challenges.
  • Partner with Solutions, Marketing and Customer Success to develop, position and close opportunities.
  • Create commercial business cases and negotiate with senior stakeholders.
  • Maintain pipeline management, forecasting and CRM hygiene.
  • Achieve new business revenue targets and contribute to the evolution of NextRoll’s NAMER go-to-market strategy.
CRM

San Francisco and New York Metro Areas — On-Target Earnings (OTE): $179,450 – $225,330; Base salary: $97,000 – $121,800; Target incentive: $82,450 – $103,530 (paid quarterly, uncapped*). All other US Cities — On-Target Earnings (OTE): $152,533 – $202,797; Base salary: $82,450 – $109,620; Target incentive: $70,083 – $93,177 (paid quarterly, uncapped*).

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Overview

NextRoll is a privately-held marketing technology company headquartered in San Francisco, CA. The company was founded on March 1, 2006, and operates as an active, for-profit entity. NextRoll delivers products that companies use to grow their businesses. Its technology is powered by machine learning and integrated data platforms, serving tens of thousands of businesses globally. The company operates two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for direct-to-consumer brands. NextRoll offers marketing automation and retargeting platforms built on data and advertising experience. It serves over 110,000 brands globally, including e-commerce, B2B, and marketing agencies. The AdRoll platform provides AI-powered, multi-channel advertising for mid-sized companies across display, social, video, mobile, and CTV. AdRoll ABM focuses on account-based marketing for B2B teams, utilizing predictive buyer insights, dynamic audience building, and multi-channel advertising. NextRoll's revenue was $175 million in 2020. The company has raised a total of $158.6 million over seven funding rounds, with the latest being a $50 million debt financing round on May 24, 2023.

Culture

NextRoll operates with a hybrid work model allowing employees to choose between remote, flex (1-2 days/week in office), or office (3+ days/week in office) options. The company offers a "Roll While You Roam" program, which allows employees to travel and work for up to 90 days. In-person workspaces are available in San Francisco, New York City, Dublin, and Sydney. The company employs remote team members across various U.S. states, Australia, and Ireland. Employee Resource Groups are available.

Technology and Engineering

NextRoll's technology stack includes Python, React, Erlang, R, D, Go, Java, Elixir, and Rust. They utilize Amazon Web Services (AWS) infrastructure and products such as Dynamo, Kinesis, EC2, EMR, and S3. The company's engineering focus areas include data pipelines, data visualization, machine learning, and platform usability. NextRoll uses machine learning to optimize advertising campaigns across various channels. They have developed a Demand Side Platform (DSP) and a Customer Data Platform (CDP+) that incorporates first- and third-party data. The company is involved in cookieless testing and building integrations for Google's Privacy Sandbox. Their systems process up to 12 trillion real-time events daily, manage five petabytes of stored data, and create over 150 billion daily buyer predictions. The company handles approximately 120 billion auction requests daily. Other technologies used include DNSSEC, IPv6, Cloudflare CDN, reCAPTCHA, Cloudflare Hosting, Person Schema, Cloudflare, Cloudflare JS, and CDN JS.

Working Conditions

NextRoll has a hybrid work model where employees can choose remote, flex (1-2 days per week in office), or office (3+ days per week in office) options. A "Roll While You Roam" program allows employees to work from other locations for up to 90 days. Home office setup support is provided to all employees. In-person workspaces are available in San Francisco, New York City, Dublin, and Sydney. Remote team members are employed across numerous U.S. states and in Australia and Ireland. The annual on-target earnings for a Principal Strategic Account Executive are £135,502.71–£171,503.43, including a base salary of £81,300.00–£102,900.00 and a target incentive of £54,202.71–£68,603.43 (paid quarterly, uncapped). The pay mix for this role is approximately 60/40. The compensation plan is subject to modification at the discretion of NextRoll.

Benefits and Perks

NextRoll offers a competitive salary and equity. Benefits include a subsidy for individual medical and dental insurance cover, lump-sum Death in Service, and Income Protection coverage at no cost to the employee. Access to WeCare is provided, which includes 24/7 online GP, mental health support, and fitness programs. Employees receive four weeks of paid time off plus company holidays. The company offers competitive family leave benefits. Other perks include a Salary Exchange benefit through YellowNest for nursery fees. Opportunities to volunteer with local organizations are available through NextRoll Gives Back. Education and tuition reimbursement for qualifying employees are provided. The company offers a 401(k), life insurance, accidental death & dismemberment insurance, and disability insurance. A Health Savings Account (HSA) is also offered. The 401(k) match is discretionary and reviewed annually.

Tech Stack

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