OCTI Management

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📍 United States

🔍 E-commerce

  • 5+ years of experience in e-commerce marketing, preferably in-house (not agency).
  • Proven track record in managing paid media campaigns (Meta, Google, TikTok).
  • Strong experience in email marketing platforms (Klaviyo preferred).
  • Demonstrated ability to create compelling marketing campaigns that drive engagement.
  • Experience collaborating with influencers to create branded content.
  • Proficiency in Google Analytics, Meta Business Suite, and e-commerce analytics tools.
  • Experience working with Shopify.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Lead the development of creative briefs that inspire compelling digital content.
  • Collaborate with influencers, content creators, and creative teams to produce high-converting assets.
  • Leverage insights on customer psychology and behavior to craft attention-grabbing campaigns.
  • Ensure brand consistency and visual storytelling across all marketing efforts.
  • Develop and execute paid media strategies across Meta, Google Ads, and TikTok.
  • Manage monthly ad budgets and optimize for maximum ROAS and conversion rates.
  • Track performance metrics and adjust strategies based on data-driven insights.
  • Implement A/B testing and continuously optimize creative assets for improved engagement.
  • Oversee organic and paid social media strategies to amplify brand awareness.
  • Manage influencer partnerships, user-generated content (UGC), and content collaborations.
  • Monitor analytics to track engagement, sentiment, and conversion impact.
  • Develop and present comprehensive performance reports for all digital marketing channels.
  • Analyze campaign data to identify trends, insights, and optimization opportunities.
  • Track and report on conversion rates, customer acquisition cost (CAC), and lifetime value (LTV).
  • Conduct competitive analysis and ensure our marketing stays ahead of industry trends.

ShopifyGoogle AnalyticsContent creationDigital MarketingA/B testing

Posted 4 days ago
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