Creative Marketing Manager

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Requirements:

• 5+ years of experience in e-commerce marketing, preferably in-house (not agency).
• Proven track record in managing paid media campaigns (Meta, Google, TikTok).
• Strong experience in email marketing platforms (Klaviyo preferred).
• Demonstrated ability to create compelling marketing campaigns that drive engagement.
• Experience collaborating with influencers to create branded content.
• Proficiency in Google Analytics, Meta Business Suite, and e-commerce analytics tools.
• Experience working with Shopify.
• Bachelor’s degree in Marketing, Business, or a related field.

Responsibilities:

• Lead the development of creative briefs that inspire compelling digital content.
• Collaborate with influencers, content creators, and creative teams to produce high-converting assets.
• Leverage insights on customer psychology and behavior to craft attention-grabbing campaigns.
• Ensure brand consistency and visual storytelling across all marketing efforts.
• Develop and execute paid media strategies across Meta, Google Ads, and TikTok.
• Manage monthly ad budgets and optimize for maximum ROAS and conversion rates.
• Track performance metrics and adjust strategies based on data-driven insights.
• Implement A/B testing and continuously optimize creative assets for improved engagement.
• Oversee organic and paid social media strategies to amplify brand awareness.
• Manage influencer partnerships, user-generated content (UGC), and content collaborations.
• Monitor analytics to track engagement, sentiment, and conversion impact.
• Develop and present comprehensive performance reports for all digital marketing channels.
• Analyze campaign data to identify trends, insights, and optimization opportunities.
• Track and report on conversion rates, customer acquisition cost (CAC), and lifetime value (LTV).
• Conduct competitive analysis and ensure our marketing stays ahead of industry trends.