Performance & Lifecycle Marketing Manager

Posted 4 days agoViewed

💎 Seniority level: Manager, 5+ years

📍 Location: United States

🔍 Industry: E-commerce

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Data AnalysisShopifyGoogle AnalyticsContent creationContent managementWeb3.jsSEOReportingData visualizationMarketingA/B testing

5+ years of experience in e-commerce marketing, preferably managing multiple brands.
Strong experience with SEO, including technical optimization, content strategy, and backlink management.
Proficiency in Google Analytics, Meta Business Suite, and marketing attribution platforms (Triple Whale, Northbeam, GA4).
Experience managing and optimizing paid ad budgets ($50K+/month) while maintaining profitable ROAS.

Own customer retention strategies across email, SMS, and loyalty programs, focusing on increasing LTV, engagement, and repeat purchases.
Develop and automate lifecycle marketing flows (welcome series, abandoned cart, post-purchase upsells, re-engagement).
Own and execute an SEO strategy that increases organic traffic and revenue across multiple brands.
Develop and manage organic social media strategies for Instagram, TikTok, and Meta, ensuring brand storytelling aligns with engagement goals.