Senior Customer Lifecycle Marketing Manager

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Requirements:

• 5+ years in Lifecycle Marketing or Product Marketing, ideally in a SaaS or tech-enabled environment.
• Proven experience building end-to-end customer journeys with a mix of creative and data-backed strategy.
• Ability to write and edit compelling copy, manage light design work, and uphold strong storytelling across touchpoints.
• Familiarity with HubSpot or similar platforms to build and deploy multi-channel programs.
• Strong collaborator who can partner across teams to align on messaging and customer experience.
• Experience working in or marketing to non-tech audiences at scale.
• Someone who has seen what great lifecycle marketing looks like, even if they haven’t owned it all before—and is ready to figure things out.
• A self-starter with a growth mindset—we’re hiring for trajectory, not just experience.

Responsibilities:

• Take full ownership of post-signup customer lifecycle marketing, from onboarding to re-engagement and retention.
• Build and own a holistic customer communications strategy across multiple channels, ensuring consistency and alignment across Product, Customer Success, and Customer Onboarding.
• Lead initiatives to accelerate time-to-onboard, improve customer satisfaction, and reduce churn
• Partner with CS to create high-quality reporting-style deliverables.
• Be a strong voice on copywriting, tone, and message clarity—ensuring that all messaging reflects the brand and meets the customer where they are.
• Build in Hubspot, and support automation across email, in-app popups, webinars, and more.
• Champion high-impact initiatives that help customers get value from Owner at scale.