- Lead product launch strategies by conducting market analysis, identifying target segments, and developing positioning and messaging frameworks.
- Generate campaign ideas and feature development strategies based on customer needs and market impact.
- Own the competitive intelligence program and maintain deep knowledge of market trends and competitor movements.
- Develop insights through prospect call reviews, win/loss analysis interviews, and direct customer interviews.
- Create and maintain sales enablement materials including product training, battle cards, and competitive analysis.
- Deliver internal training sessions on new products, features, and competitive positioning.
- Establish and track key performance metrics for product marketing initiatives and report on effectiveness.