EverPro - Senior Lifecycle Marketing Manager (Remote)

Posted 1 day agoViewed

View full description

💎 Seniority level: Senior, 7+ years

📍 Location: United States, Canada

💸 Salary: 110000.0 - 125000.0 USD per year

🔍 Industry: B2B Marketing, SaaS

🏢 Company: evercommerce_careers

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Project ManagementSQLData AnalysisSalesforceCross-functional Team LeadershipCommunication SkillsAnalytical SkillsSEOReportingData visualizationMarketingTeam managementStakeholder managementStrategic thinkingDigital MarketingCustomer supportCustomer SuccessSaaSA/B testing

Requirements:

7+ years of experience in B2B marketing, in SaaS or technology
Working knowledge of invoicing solutions, mobile apps, or experience marketing to service-based SMBs are highly desirable
Deep expertise with marketing automation platforms and demand generation tools (Braze or similar: e.g. Marketo, Hubspot, Pendo, etc.)
Proven success in managing several direct reports in a highly collaborative environment that values accountability and adaptability
A track record of strategizing and executing highly effective omni-channel nurture campaigns and customer loyalty programs
Strong analytical and quantitative skills with a focus on using data to drive insights and optimize existing campaigns
Excellent communication and project management skills with the ability to build relationships, earn trust, and gain consensus cross-functionally

Responsibilities:

Develop and implement end-to-end customer lifecycle strategies
Ideate and build consensus around integrated marketing automation strategies
Lead a team of five customer marketers to deliver the creation of compelling assets and messaging tailored to specific audience segments and customer journey stages
Ensure the maintenance of best-in-class marketing automation tools
Build, optimize, and manage nurture programs that effectively engage customers
Establish clear, measurable KPIs with a tracking plan for each campaign
Analyzed lifecycle campaign performance data, providing actionable insights to optimize future collaborations and maximize ROI
Regularly report on KPIs, campaign ROI, and revenue contribution
Work closely with cross-functional leadership to ensure lifecycle strategies align with PLG priorities
Maintain regular communication channels to gather feedback from Product, Sales and Customer Success leaders on campaign effectiveness, messaging relevance, and customer sentiment
Collaborate with marketing channel SMEs to create relevant, high-impact campaign assets
Collaborate closely with our Product Marketing Managers to gather insights on market trends, customer needs, and competitor positioning
Potential to manage agency partner relationships
Adopt a mindset of testing, proving, analyzing, learning, and refining initiatives and tactics
Stay current with industry trends, emerging digital marketing strategies, and competitor activities

Apply