Senior Lifecycle Marketing Manager

Posted 7 days agoViewed

💎 Seniority level: Senior, 4+ years

📍 Location: United States

🔍 Industry: Marketing

🏢 Company: ActivTrak👥 101-250💰 $50,000,000 Series B over 4 years agoInformation Services Business Intelligence SaaS Information Technology Software

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementData AnalysisSalesforceGoogle AnalyticsContent creationRESTful APIsJSONCross-functional collaborationData visualizationMarketingStrategic thinkingDigital MarketingCRMCustomer SuccessA/B testing

Requirements:

4 or more years of B2B marketing experience
The proven ability to define marketing objectives, execute integrated campaigns, and track & evaluate results
A creative problem solver capable of navigating a fast-paced, team-oriented environment
Exceptional project management skills and attention to detail. Excellent organizational skills. Problem-solver with the ability to guide a team to a high standard of excellence
A proven track record in lifecycle marketing with a focus on retention and revenue growth
Proven experience directly managing end-to-end campaign development
CRM (Salesforce) and marketing platform (Marketo, On24) proficiency

Responsibilities:

Develop an in-depth knowledge of our customers (future, current and past ones) and their buyer journey
Define and implement programmatic campaigns that align with quarterly initiatives
Determine and monitor Key Performance Indicators (KPIs) for success across the buyer’s journey
Own our customer advocacy program across third-party sites like G2, TrustRadius and more
Create and execute multi-channel lifecycle campaigns across email, in-app notifications, re-targeting and more
Manage monthly communications with customers
Support webinar planning, strategy and execution
Write & edit copy for webcast abstracts, emails and more
QA and approve lifecycle communications
Continue, evolve and manage our peer review programs across TrustRadius, G2, Capterra and more
Coordinate complex lifecycle workflows from end to end
Project manage lifecycle campaigns from conception to reporting
Define content strategy to support lifecycle campaigns

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