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Growth Marketing Manager

Posted 1 day agoViewed

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💎 Seniority level: Manager, 5+ years

💸 Salary: 82800.0 - 93000.0 USD per year

🔍 Industry: Edtech

🏢 Company: Newsela👥 251-500💰 $100,000,000 Series D almost 4 years agoEducationEdTechE-Learning

⏳ Experience: 5+ years

Requirements:
  • 5+ years of experience in growth, performance, or lifecycle marketing, particularly in a SaaS or edtech environment.
  • Proven expertise in product-led growth, user acquisition, funnel optimization, and lifecycle marketing.
  • Experience leading product-led growth initiatives at an edtech company.
  • Strong analytical skills with experience using marketing automation and CRM platforms.
  • Excellent cross-functional collaboration skills.
  • Data-driven mindset emphasizing continuous testing and optimization.
  • Experience implementing growth experiments and data-driven decision making.
  • Strong communication skills and a passion for engaging campaigns.
Responsibilities:
  • Develop and own the product-led growth strategy for Newsela and Formative.
  • Drive innovative campaigns for teacher awareness and enrollment.
  • Optimize onboarding funnels for user activation and engagement.
  • Create targeted programs to encourage ongoing product use.
  • Design tactics to convert free users into qualified leads.
  • Partner with various teams to align messaging and campaigns.
  • Monitor KPIs and optimize campaigns based on insights.
  • Run A/B tests and growth experiments for effective acquisition.
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