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Growth Marketing Manager

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: United States

💸 Salary: 82800.0 - 93000.0 USD per year

🔍 Industry: Edtech

🏢 Company: Newsela👥 251-500💰 $100,000,000 Series D about 4 years agoEducationEdTechE-Learning

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: A/B testing

Requirements:
  • 5+ years of experience in growth, performance, lifecycle marketing, or a related field, with a track record of success in a SaaS or edtech environment.
  • Proven expertise in product-led growth, user acquisition, funnel optimization, and lifecycle marketing.
  • Strong analytical skills with experience using marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, SEMRush, Heap, Tableau).
  • Excellent cross-functional collaboration skills, with the ability to partner effectively with product, sales, and other marketing teams.
  • Data-driven mindset that values continuous testing, iteration, and optimization.
  • Experience implementing growth experiments and leveraging insights to drive strategic decisions.
  • Strong communication skills and a passion for creating innovative, engaging campaigns that resonate with educators.
Responsibilities:
  • Develop and own the product-led growth strategy for both Newsela and Formative, focusing on teacher acquisition for the free product tiers.
  • Drive innovative campaigns to increase teacher awareness and enrollments, and optimize onboarding funnels to ensure strong user activation and engagement.
  • Create targeted programs (e.g., email nurture tracks, in-app messaging, webinars) that encourage ongoing product use and deepen adoption among free users, preparing them for upsell opportunities.
  • Design and implement tactics that convert free users into qualified leads, working closely with the sales team to hand off high-intent educators for follow-up and pipeline growth.
  • Partner with product, sales, content marketing, and customer success teams to ensure messaging and campaigns align with product roadmaps, market priorities, and revenue goals.
  • Continuously monitor key performance indicators (KPIs)—such as acquisition rates, product usage metrics, channel performance, and conversion rates—using insights to optimize campaigns and drive iterative improvements.
  • Foster a culture of experimentation by running A/B tests and growth experiments to identify the most effective channels and tactics for driving teacher acquisition and engagement.
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