Growth Marketing Manager, Endorsement Channels

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Requirements:

• 5+ years of experience in affiliate, referral, and/or influencer marketing
• Experience working in the self-care or beauty industry strongly preferred
• Proven track record of managing successful programs and driving revenue growth
• Excellent communication and negotiation skills
• Strong analytical skills with the ability to assess and optimize performance data
• Knowledge of SEO, email marketing, and content marketing related to affiliate, referral, and/or influencer marketing
• Strong experience in platforms, performance analytics tools, commission protocols, and tracking systems specific to affiliate, referral, and/or influencer marketing (e.g. Partnerstack, CJ Affiliate, Impact, etc.)

Responsibilities:

• Develop, implement, and manage the overall affiliate, referral, and influencer marketing strategy.
• Identify, recruit, and onboard new affiliates and influencers (including digital publishers, organizations, bloggers, content creators, and affiliate networks) who align with the brand
• Implement a scalable referral marketing strategy that encourages existing customers to refer new users
• Optimize the endorsement marketing funnel, from lead generation to conversion, creating tailored incentives and resources to sustain engagement, ensuring profitability and long-term success
• Identify, establish and maintain strong, long-term relationships with partners to maximize collaboration and revenue growth
• Provide partners with necessary resources (banners, links, tracking tools, co-branded landing pages) and optimize affiliate marketing campaigns, testing different strategies and tactics to enhance performance..
• Develop and negotiate commission and incentive structures and agreements to align with business objectives
• Oversee the creation and management of campaigns and content designed to drive affiliate growth through innovative acquisition strategies, positively impacting the onboarding of high-value affiliates.
• Work with the customer success and sales teams to develop outreach, content, and programs to recruit new brand ambassadors and engage with existing ones
• Leverage customer data and insights to target and encourage referrals from high-value users
• Utilize customer feedback and testimonials to improve the referral program and increase word-of-mouth promotion
• Work closely with other marketing teams (e.g., content, social media, SEO) to ensure alignment with other brand marketing initiatives
• Work closely with Sales and Customer Experience leadership to identify opportunities and programs that increase customer referrals
• Track, analyze, and report on program performance using various analytics tools and platforms
• Analyze data to identify top-performing affiliates/influencers/referrers, and opportunities for growth
• Optimize processes to streamline operations, reporting, and partner communications, effectively leveraging data to provide actionable insights for ongoing strategic improvements.
• Manage the affiliate and referral marketing budget to ensure that campaigns are cost-effective
• Optimize spend allocation to achieve the highest return on investment
• Manage and optimize platforms and tools (e.g. Partnerstack)
• Ensure the smooth integration of tools with other marketing systems and CRM
• Ensure endorsement campaigns adhere to legal and ethical guidelines, including data privacy laws and marketing regulations
• Stay current with industry trends and best practices related to affiliate, influencer, and referral marketing