Growth Marketing Manager

3+ years of hands-on experience as a SaaS growth marketing professional. Deep understanding of SaaS business models and customer lifecycle. Experience with the AARRR Funnel / Pirate Metrics. Proficiency in digital marketing channels and tactics. Data analysis and interpretation skills. Strong analytical and problem-solving abilities. Experience with marketing automation tools. Excellent communication and collaboration skills. Ability to think creatively and experiment with new marketing strategies.

Identifying target markets and developing comprehensive marketing strategies aligned with business objectives. Creating and managing campaigns across digital channels including PPC, email marketing, content marketing, social media, SEO, and landing pages. Designing lead generation initiatives to attract qualified potential customers. Optimizing customer acquisition funnel to increase conversion rates. Implementing strategies for customer retention and encouraging upgrades. Monitoring campaign performance with analytics tools and making data-driven adjustments. Continuous testing of marketing approaches to identify effective tactics. Collaboration with sales, engineering, and customer success teams.