Sr. Growth Marketing Manager - B2B Partnerships (Remote)

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Requirements:

• 7+ years of B2B Growth Marketing or Lead Gen experience including end-to-end campaign management
• 3+ years of Account Based Marketing campaign and Persona Based targeting experience
• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field
• Strong understanding of digital marketing channels (email, SEO, SEM, social media, content marketing, etc.)
• Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, etc.)
• Ability to translate complex technical solutions into simple, compelling messaging
• Strong analytical skills with a data-driven approach to campaign optimization

Responsibilities:

• Develop and execute high-impact marketing strategies aimed at generating payers brokers, employers, health systems and PCP demand
• Foster long-term client relationships
• Position Rula as a leader in the mental healthcare space
• Collaborate closely with cross-functional teams (including Commercial teams, Product, and Account Delivery)
• Have ownership of the marketing strategy from conception through execution