ApplyGrowth Marketing Manager, Paid Search (SEM, ASA)
Posted 8 days agoViewed
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💎 Seniority level: Manager
📍 Location: United States, US Pacific Time
🔍 Industry: Marketing
🏢 Company: Monarch Money
🗣️ Languages: English
🪄 Skills: Data AnalysisGoogle AnalyticsRESTful APIsReportingData visualizationMarketingDigital MarketingBudget managementA/B testing
Requirements:
Data-Driven Decision-Making: The candidate should possess exceptional analytical skills, with the ability to interpret campaign performance data, identify trends, and make data-backed decisions to optimize and scale campaigns effectively.
Responsibilities:
- Plan, launch, and manage paid search campaigns
- Conduct in-depth keyword research
- Develop bidding strategies to maximize ROI
- Continuously monitor campaign performance
- Perform A/B testing on ad creatives
- Build and implement automation frameworks
- Analyze search trends, audience behavior
- Create detailed performance reports
- Develop compelling ad copy and visuals
- Collaborate with analytics teams
- Manage weekly and monthly budgets effectively
- Scale paid search efforts
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