Senior Growth Marketing Manager - (Remote - Canada)

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Requirements:

• At least 7 years of experience in growth marketing, performance marketing, or digital marketing, preferably within a B2B SaaS environment.
• Proven success in running growth experiments and iterating based on data-driven insights.
• Extensive experience managing paid media campaigns with direct ownership of budgets and performance.
• Strong understanding of marketing attribution and the ability to track performance across diverse channels.
• Experience marketing to the U.S. market is essential.
• Knowledge of lead scoring, ABM, and supporting outbound sales efforts.
• Strong analytical skills with experience using tools like Google Analytics, Looker, or similar platforms.

Responsibilities:

• Design, execute, and analyze growth experiments with rapid feedback loops to scale marketing efforts.
• Manage and optimize paid media campaigns on platforms like Google Ads, Facebook, LinkedIn, and YouTube, ensuring efficient budget allocation and performance.
• Develop and implement marketing strategies tailored to the U.S. market, ensuring messaging and tactics align with local audience needs.
• Bridge marketing attribution gaps across both digital and offline channels, including out-of-home advertising and community building.
• Develop lead scoring models and execute account-based marketing (ABM) strategies to support outbound sales initiatives.
• Manage referral and affiliate programs to drive additional customer acquisition.
• Collaborate with the Chief Growth Officer and sales team to align marketing strategies with overall revenue goals.