- Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results.
- Optimize campaign performance through A/B testing, audience targeting, and bid strategies.
- Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI.
- Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly.
- Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives.
- Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly.
- Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis.
- Collaborate with data team stakeholders to develop dashboards to track performance.
- Incorporate AI tools and workflows into your work to become more effective and efficient.
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