Sr. Growth Marketing Manager, Lifecycle (Remote)

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Requirements:

• 5+ years of experience with Lifecycle marketing and mastery of Braze.
• Strong understanding of audience segmentation and customer journeys.
• Excellent project management skills for navigating fast-paced environments.
• Refined technical skills including knowledge of HTML & CSS.
• Ability to analytically test ideas, validate results, and communicate insights.
• A humble approach to Lifecycle Marketing with an understanding that iterations are necessary.

Responsibilities:

• Own our Lifecycle strategy and execution, including program development for emails, in-app messages, and content cards.
• Build and oversee the optimization of lifecycle communications.
• Guide users through the marketing funnel from registration to winback.
• Create compelling copy and insights for music producers.
• Maximize message relevance through effective segmentation.
• Optimize customer journeys for enhancing in-product experiences.
• Report on the success of initiatives to share insights with stakeholders.
• Collaborate with Marketing, Product, Data, and Engineering teams.