Performance Marketing

Posted 5 months agoViewed

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💎 Seniority level: Senior, 3-5 years

📍 Location: United States

🏢 Company: Fay

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Data AnalysisGoogle AnalyticsAmplitude AnalyticsStrategyGoCommunication SkillsAnalytical SkillsCollaboration

Requirements:

3-5 years of experience managing a B2C acquisition program, ideally focused on Meta, TikTok, Paid Influencers, etc.
Growth marketing mindset with a penchant for ideation and experimentation.
Ability to originate unique marketing concepts that connect with target consumers.
Expertise in data analysis, able to extract critical insights and implement actionable changes, including understanding of attribution.
Strong communication skills for influencing and collaborating with internal and external stakeholders.

Responsibilities:

Own core paid acquisition channels—driving strategy, execution, and analysis.
Create platform-specific marketing strategies to acquire target clients.
Devise processes for high-volume creative asset development in collaboration with stakeholders.
Manage data and analytics supporting paid efforts, including attribution and tracking tools.
Collaborate with marketing, product, and engineering teams to enhance client engagement and conversion.

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