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Performance Marketing

Posted 5 months agoViewed

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💎 Seniority level: Senior, 3-5 years

📍 Location: United States

🏢 Company: Fay

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Data AnalysisGoogle AnalyticsAmplitude AnalyticsStrategyGoCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • 3-5 years of experience managing a B2C acquisition program, ideally focused on Meta, TikTok, Paid Influencers, etc.
  • Growth marketing mindset with a penchant for ideation and experimentation.
  • Ability to originate unique marketing concepts that connect with target consumers.
  • Expertise in data analysis, able to extract critical insights and implement actionable changes, including understanding of attribution.
  • Strong communication skills for influencing and collaborating with internal and external stakeholders.
Responsibilities:
  • Own core paid acquisition channels—driving strategy, execution, and analysis.
  • Create platform-specific marketing strategies to acquire target clients.
  • Devise processes for high-volume creative asset development in collaboration with stakeholders.
  • Manage data and analytics supporting paid efforts, including attribution and tracking tools.
  • Collaborate with marketing, product, and engineering teams to enhance client engagement and conversion.
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