Performance Marketing, Senior Manager

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Requirements:

• 3-5 years of experience managing a B2C acquisition program, ideally focused on Meta, TikTok, Paid Influencers, etc.
• Growth marketing mindset with a penchant for ideation and experimentation.
• Ability to originate unique marketing concepts that connect with target consumers.
• Expertise in data analysis, able to extract critical insights and implement actionable changes, including understanding of attribution.
• Strong communication skills for influencing and collaborating with internal and external stakeholders.

Responsibilities:

• Own core paid acquisition channels—driving strategy, execution, and analysis.
• Create platform-specific marketing strategies to acquire target clients.
• Devise processes for high-volume creative asset development in collaboration with stakeholders.
• Manage data and analytics supporting paid efforts, including attribution and tracking tools.
• Collaborate with marketing, product, and engineering teams to enhance client engagement and conversion.