ApplyPerformance Marketing, Senior Manager
Posted 3 months agoViewed
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💎 Seniority level: Senior, 3-5 years
📍 Location: United States
🏢 Company: Fay
🗣️ Languages: English
⏳ Experience: 3-5 years
🪄 Skills: Data AnalysisGoogle AnalyticsAmplitude AnalyticsStrategyGoCommunication SkillsAnalytical SkillsCollaboration
Requirements:
- 3-5 years of experience managing a B2C acquisition program, ideally focused on Meta, TikTok, Paid Influencers, etc.
- Growth marketing mindset with a penchant for ideation and experimentation.
- Ability to originate unique marketing concepts that connect with target consumers.
- Expertise in data analysis, able to extract critical insights and implement actionable changes, including understanding of attribution.
- Strong communication skills for influencing and collaborating with internal and external stakeholders.
Responsibilities:
- Own core paid acquisition channels—driving strategy, execution, and analysis.
- Create platform-specific marketing strategies to acquire target clients.
- Devise processes for high-volume creative asset development in collaboration with stakeholders.
- Manage data and analytics supporting paid efforts, including attribution and tracking tools.
- Collaborate with marketing, product, and engineering teams to enhance client engagement and conversion.
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