- Implement core first-party measurement and signal quality infrastructure across the client portfolio
- Support & deploy tag gateway and related server-side tagging solutions through client-owned domains
- Build and maintain offline conversion signal flows from CRM systems into ad platforms (CAPI, Google enhanced conversions for leads, Google Data Manager, etc)
- Audit signal quality, match rates, and event fidelity before and after implementation
- Execute end-to-end GA4 and GTM implementations across client web properties
- Architect data layers, event schemas, and tagging logic aligned to measurement requirements
- Write and maintain custom JavaScript in GTM for advanced implementation needs
- Manage container versioning, deployment workflows, and implementation QA
- Configure and maintain server-side GTM environments
- Implement conversion APIs across Google, Meta, and other paid platforms where needed
- Query raw GA4 event-level data in BigQuery to validate implementation quality and troubleshoot issues
- Create and maintain measurement plans, tagging specs, data layer documentation, and QA checklists
- Identify tracking gaps, schema drift, broken tags, and signal quality issues across active implementations
- Support cross-functional delivery by partnering with media, account, and analytics teams on tracking validation and attribution troubleshooting
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