Director, Digital Performance Marketing

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Requirements:

• 7+ years of experience in digital performance marketing with a deep focus on Paid Social, Paid Search, and Programmatic Display advertising.
• Strong background in data analysis, incrementality testing, and understanding of metrics such as customer lifetime value (LTV), return on ad spend (ROAS), and cost per acquisition (CPA).
• Proven experience managing and mentoring teams of digital marketers, providing strategic guidance and driving performance.
• Expertise in managing digital performance marketing campaigns across multiple channels (Paid Social, Paid Search, Programmatic Display), with hands-on experience in testing new channels and scaling successful strategies.
• Experience in capital allocation and media budget strategy, with a strong understanding of how to effectively allocate resources to maximize growth and efficiency.
• Demonstrated ability to drive growth and scale digital performance campaigns in a fast-paced, high-growth environment.
• Excellent verbal and written communication skills with the ability to present complex digital marketing strategies and results to senior leadership.

Responsibilities:

• Lead the development and execution of comprehensive digital performance marketing strategies, focusing on Paid Social, Paid Search, Programmatic Display, and new channel testing to maximize ROI and meet business goals.
• Oversee daily operations of paid media campaigns across multiple channels. Drive initiatives that test new strategies, optimize existing tactics, and ensure alignment with business objectives.
• Lead media budget strategy, capital allocation, and ensure efficient budget distribution across channels, ensuring alignment with overall business and growth objectives.
• Implement and measure incrementality, ensuring performance marketing investments contribute to long-term value by maximizing customer lifetime value (LTV).
• Collaborate closely with media planning teams to optimize ad creatives, messaging, and targeting to drive conversions, brand awareness, and growth. A/B test and optimize across channels for continuous improvement.
• Utilize data and analytics to track, measure, and analyze campaign performance, making real-time optimizations to ensure efficiency and effectiveness. Build out reports and dashboards to provide actionable insights for executive leadership.
• Work closely with other departments, including product, finance, strategy, creative, and analytics teams, to ensure alignment across business goals and integrated digital marketing strategies.
• Manage and mentor a team of digital marketing professionals. Foster a collaborative and high-performance culture while providing guidance on best practices in digital marketing and performance analytics.
• Adapt and lead the digital marketing team in a dynamic, high-growth environment, ensuring that all initiatives are executed with speed, precision, and agility.