VP of Performance Marketing

View full description

Requirements:

• Strong experience in a Director+ level within Performance Marketing, ideally in a tech start up or hyper-growth environment
• Extensive experience in paid media management, or campaign management with a primary focus on ROI/revenue-based goals
• Data-driven with strong quantitative and problem-solving skills that enable you to show your impact on the bottom line of the business
• A digital advertising wizard: you are an expert in ROI management, campaign management & optimization and budget management
• Experienced working both independently and with agencies on media campaigns
• Experience with growing distribution and scale across a variety of channels (email, Facebook, Instagram, YouTube, Adwords)
• Skilled in content development supported by SEO optimization and PPC strategy

Responsibilities:

• Develop and implement the rollout and testing of new marketing initiatives across various channels
• Generate and create data driven hypotheses to execute experiments across the marketing funnel designed to optimize conversion and other key performance metrics
• Own and report on analytics across the funnel and all marketing initiatives and measure conversion rates across the whole funnel, from acquisition through retention
• Develop and grow a high performing well balanced performance marketing global team
• Be a team player within your team
• Work cross-functionally and work closely with with Design, Content Marketing, Sales, Product, and other high level business areas
• Delegate and grow your team's skills, to ensure scalability, skills-development and alignment to Remote's continuous evolving and growing nature
• Work collaboratively with cross-functional teams to drive landing page/ad creative/product optimization to improve channel performance
• Monitor competitors and provide strategic recommendations to ensure receiving a maximum market share
• Oversee the affiliate marketing program
• Partner with product and engineering teams to build a quantitatively improved experience for customers