Performance Marketing Intern (Remote in California)

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Requirements:

• Currently pursuing or recently graduated with a degree in Marketing, Business, Analytics, or a related field.
• A strong interest in digital marketing and a desire to learn about Paid Search, SEM, performance marketing, and paid digital channels.
• Analytical mindset with the ability to draw insights from data.
• Detail-oriented and organized, with excellent project/time management skills.
• Proficient in Google Sheets or Excel and comfortable with data analysis tools.
• Strong written and verbal communication skills.
• Proactive and curious, eager to take initiative and learn on the job.
• A self-starter who thrives in a fast-paced environment.
• Ability to learn quickly.

Responsibilities:

• Assist with a comprehensive review of our current paid search campaigns, identifying areas for optimization and efficiency improvements.
• Research and evaluate competitors' performance marketing strategies, identifying trends and opportunities for Rocket Lawyer to enhance its competitive positioning.
• Develop and test ad copy variations to improve click-through rates (CTR) and overall campaign performance.
• Conduct in-depth research to uncover emerging and high-potential keywords to support campaign expansion and growth in key areas of our business.
• Assist in analyzing campaign performance, compiling insights, and preparing reports for the Performance Marketing team and key stakeholders.
• Partner with the team to brainstorm innovative ideas and share insights that align with broader marketing goals.
• Stay on top of the marketing landscape, staying informed about current trends. Maintain close relationships with agencies, tools, platforms, and partners. Set high expectations to keep Rocket Lawyer’s products at the competitive forefront of the legal tech landscape.