- Own NerdWallet’s owned-channel strategy end to end, including email, push notifications, and newsletters.
- Build engagement infrastructure, including data architecture, segmentation, personalization, and automation.
- Drive measurable growth in customer acquisition, retention, and engagement through the owned ecosystem.
- Develop strategies tied to specific business objectives, from converting audience members to driving product adoption.
- Act as a key architect for go-to-market strategy, customer messaging, and adoption programs for new branded financial products.
Artificial IntelligenceCross-functional Team LeadershipData analytics