- Own and optimize day-to-day SEM operations across SMB lending, credit cards, insurance, and banking verticals.
- Design, execute, and analyze structured experiments across audiences, creative, bidding strategies, and landing page experiences.
- Develop and maintain reporting frameworks and dashboards using Salesforce, Looker, and Snowflake.
- Manage and optimize campaigns across Google Ads, SA360, and Microsoft Ads.
- Build and scale emerging paid social acquisition programs across platforms such as Meta, LinkedIn, and TikTok.
- Independently drive initiatives from concept through launch and post-performance analysis.
- Partner cross-functionally with Product, Analytics, BI, Creative, and broader Marketing teams.
SalesforceSnowflakeLooker