CRM Marketing Manager II

Extensive hands-on experience with at least one major CRM/marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Braze, HubSpot, Marketo, Klaviyo) Strong understanding of data structures, segmentation logic, and data management principles Experience with API integrations and webhooks Proficient in HTML/CSS for building and troubleshooting email templates Familiarity with a scripting language like AMPscript, handlebars, or Liquid Proven ability to analyze campaign performance, A/B test results, and customer data Excellent problem-solving skills Ability to identify inefficiencies and develop new processes, workflows, and best practices Ability to see the big picture and understand how CRM operations impact business goals Meticulous attention to detail Strong project management skills Excellent communication and collaboration skills 3+ years experience with business intelligence and data visualization tools like Tableau, Power BI, or Looker (preferred) General knowledge of or direct experience with CDPs (e.g., Segment, mParticle) (preferred) Intermediate or expert level skill in HTML, CSS, and scripting languages (like JavaScript or Python) (preferred) Experience with dedicated A/B testing and experimentation platforms (e.g., Optimizely, VWO) (preferred) Demonstrated ability to work effectively with non-marketing teams (preferred) Solid understanding of data privacy regulations like GDPR and CCPA (preferred) Familiarity with project management methodologies like Agile or Scrum (preferred)

Manage and drive email communications for user base Assist with development, implementation, and optimization of engagement campaigns Develop and execute operational plans to onboard new users and engage broad audience Manage day-to-day operations and long-term strategy of CRM platform Design, build, and launch automated email, SMS, and push notification campaigns Lead technical implementation of new campaigns and features within CRM Monitor campaign performance and analyze key metrics Identify opportunities for A/B testing and optimization Translate business goals into CRM marketing strategy Develop and document best practices and workflows for CRM operations Ensure compliance with data privacy regulations Manage multiple priorities and evaluate incoming requests Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams