CRM Marketing Manager
Company:Social Discovery Group
Location:Portugal, Cyprus, Georgia, Spain, Poland, USA, Armenia, Kazakhstan, Montenegro, Latvia, Serbia, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia
Languages:English, Russian
Seniority level:Senior
Skills:
SQLBusiness IntelligenceData AnalysisHTMLProduct ManagementJiraMicrosoft ExcelConfluenceA/B testingCRM
Requirements:
Experienced with CRM/CDP Systems Proficient in HTML, Google Sheets / Excel, Jira / Confluence Familiarity with Any BI-systems Understanding of main CRM metrics (OR, CR, CTOR, retention, churn, unsub) High level of knowledge and experience with key business metrics (revenue, ARPPU, LTV) Strong command of both Russian and English Experience with SQL would be a plus
Responsibilities:
Generate hypotheses based on analytical data and customer journey maps Create business specifications with measured potential business effects Launch experiments using classic and on-product CRM channels Analyze experiment results Take ownership of key CRM initiatives (retention, churn prevention) Proactively interact with stakeholders (product, UX, dev, data analysts) Initiate process and product improvements, launch new channels
