Lifecycle Marketing Manager (CRM)

4–7 years of experience in CRM, lifecycle marketing, retention, or related roles in a fast paced consumer or gaming environment Deep experience with segmentation, user cohorts, and behavioral triggers Strong experimentation mindset with a track record of running structured A/B and multivariate tests Proficiency with lifecycle tools such as Customer.io, Braze, Iterable, or similar Solid understanding of email best practices, deliverability, and messaging frameworks Strong analytical instincts and comfort interpreting data Experience with onsite CRO, including landing page optimization and simple funnel analysis Ability to operate autonomously, manage multiple priorities, and drive measurable impact Clear communication skills

Own Wand’s lifecycle marketing strategy across email, in-app notifications, push notifications, and onsite conversion experiences Develop segmentation frameworks that tailor messaging to player behavior, intent, and game context Design and run experiments across messaging, timing, sequencing, and channel mix to improve activation, conversion, and retention Build onboarding, education, and re engagement flows Partner with product and data to identify friction points and craft messaging Collaborate with creative operations to produce assets and templates Manage CRO for wand.com Define success metrics, build dashboards, and track performance Maintain a rigorous testing roadmap and communicate insights Help shape the long term lifecycle strategy and build the foundations of a scalable CRM function