- Own the integrated revenue strategy tied to company goals and unit economics.
- Design the coverage, territory, and segment model across the revenue organization.
- Allocate headcount and budget by ROI to maintain a healthy cost of sales.
- Build the operating cadence to ensure forecast accuracy and quota attainment.
- Scale repeatable GTM playbooks across segments while preserving segment nuance.
- Build an enablement engine for messaging, objection handling, and onboarding.
- Implement QA loops including call scoring, pipeline hygiene, and deal reviews.
- Set hiring rubrics and performance standards to build a coaching culture.
- Manage GTM systems architecture and drive automation to remove toil.
- Align Product, Marketing, Finance, and Data teams around shared revenue metrics.
CRM