- Set the strategic direction for Roo’s brand team, translating business and marketing priorities into focused brand strategies, compelling campaigns, and elevated creative direction.
- Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration.
- Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work across major campaigns and everyday touchpoints.
- Grow Roo’s reach across social, community, events, content, and emerging channels.
- Lead thought leadership programs, including industry reports, customer stories, executive visibility, authored content, and speaking opportunities.
- Conduct ongoing brand and audience research to track awareness, perception, and engagement.
- Lead and develop a growing brand marketing team across brand/content, social/community, and events.
- Guide the work of external partners across PR, design, web, and ads.
Data AnalysisMarket ResearchTeam management