Lifecycle Marketing Manager

4-5 years of hands-on experience in a dedicated lifecycle/retention marketing role. Proven expertise in a top-tier marketing automation platform (Iterable mentioned). Technical execution proficiency in HTML/CSS for template customization. Deep analytical fluency. Proactive ownership of marketing technologies and strategy.

Design and manage multi-channel automated campaigns in Iterable. Develop initiatives like personalized nudges and retention programs. Run A/B testing and experimentation framework for automated flows. Build and maintain reporting dashboards for marketing lift. Utilize product analytics to diagnose friction points and generate hypotheses. Deliver against KPIs including onboarding conversion rates and customer retention. Partner with Product and Engineering for product instrumentation and message deployment. Collaborate with Clinical and Marketing teams to vet communications. Manage the operational integrity of the Iterable platform.