Lifecycle Marketing Manager

4+ years of experience in end-to-end lifecycle strategy and ownership, CRM, or engagement marketing (B2B2C, marketplace, or staffing/recruiting preferred). Proven experience in a startup or tech environment, comfortable in fast-paced, ambiguous contexts. Strong track record of designing and scaling cross-segment lifecycle programs (spanning supply and demand). Hands-on expertise with lifecycle tools like Braze, HubSpot, or similar. Solid grasp of behavioral segmentation, trigger-based campaigns, and experimentation frameworks. Data-driven mindset, fluent in using campaign dashboards, A/B testing, and attribution/ROI analysis. Strong empathy for both B2B and B2C users.

Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring. Define and optimize lifecycle journeys for hospitals and clinicians. Increase full and part-time placement conversions. Integrate messaging and user touchpoints across the Roo experience. Own the communication experience across the full and part-time placement funnel. Segment users based on hiring intent and behavior. Create journey maps reflecting user mindsets and motivators. Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app, and HubSpot. Test and iterate messaging frameworks. Define success metrics for each stage of the journey. Build dashboards and regular reporting. Run experiments and A/B tests. Collaborate with product, support, and customer teams. Partner with Sales and Account Managers. Contribute to the overall growth of Roo’s Full & Part-Time Hiring offering.