Marketing Manager - Lifecycle

5+ years of experience leading complex lifecycle/CRM programs from strategy to execution. Extensive experience building and executing complex CRM campaigns with multiple stakeholders. Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools. Proven understanding of driving lifecycle marketing results in B2C or B2B settings. Experience working within crypto is a big plus. Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query. In-depth knowledge of marketing automation/CRM systems, with experience pushing platform boundaries. Strong copywriting skills for building individual campaigns. Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Lead strategy for lifecycle programs using email, push, and in-app communications to drive engagement and desired outcomes. Shape lifecycle strategy for Pro Trading & Institutional products, focusing on technology and marketing execution. Build and execute complex CRM campaigns to guide clients to relevant products and services. Conduct data analysis of campaign results and use data to optimize operational plans and manage spend. Execute experimentation to unlock high-impact campaigns and leverage automation for engagement and retention. Act as a key stakeholder in company growth, updating leadership and collaborating with the business. Work with compliance, legal, and regional operations teams to remove marketing blockers and ensure local regulatory compliance.