Lead strategy for lifecycle programs using email, push, and in-app communications to drive engagement and desired outcomes. Shape lifecycle strategy for Pro Trading & Institutional products, focusing on technology and marketing execution. Build and execute complex CRM campaigns to guide clients to relevant products and services. Conduct data analysis of campaign results and use data to optimize operational plans and manage spend. Execute experimentation to unlock high-impact campaigns and leverage automation for engagement and retention. Act as a key stakeholder in company growth, updating leadership and collaborating with the business. Work with compliance, legal, and regional operations teams to remove marketing blockers and ensure local regulatory compliance.