Senior Manager, Lifecycle Marketing

5–10 years of lifecycle marketing experience Deeply hands-on experience building in Customer.io Comfortable working with event-based data models Experience debugging lifecycle flows Owned lifecycle campaigns end-to-end: design → build → test → deploy → optimize Strong copy instincts and ability to write effective, member-centric messaging Analytical, detail-oriented, and obsessive about journey quality Enjoy working cross-functionally with Product, Engineering, and Member Experience teams Familiarity using a MacBook, Google suite, Slack and Zoom

Own pre-sale lifecycle marketing strategy across email and SMS in Customer.io Design and build event-driven journeys for various flows (newsletters, promotions, onboarding, retention, etc.) Optimize journeys to increase engagement, appointment bookings, and purchases Own post-sale lifecycle marketing strategy across email and SMS in Customer.io Incorporate feedback from Member Experience and sales teams Personally build, QA, and deploy lifecycle journeys Work with events, attributes, triggers, and conditional logic Own lifecycle experimentation strategy (A/B testing) Own lifecycle reporting and insights Monitor engagement, conversion, and retention metrics Identify and resolve drop-offs and data issues within journeys Translate insights into optimizations and roadmap improvements