Senior Manager, Lifecycle Marketing
P
Point Digital Finance, Inc.Financial Services, Marketing
United StatesFull-TimeSenior
Salary125000 - 172000 USD per year
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Job Details
- Languages
- English
- Experience
- 8+ years
- Required Skills
- Project ManagementSQLData AnalysisCross-functional Team LeadershipStrategyA/B testingCRM
Requirements
- 8+ years of experience in CRM and lifecycle marketing.
- Strong foundation in consumer-facing and financial services environments.
- Experience building and executing multi-channel lifecycle campaigns (email, SMS, Direct Mail).
- Deep expertise in lifecycle marketing frameworks (triggered campaigns, segmentation, personalization, journey orchestration).
- Strong analytical and data skills, including KPI interpretation and reporting.
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud).
- Proficiency in A/B testing frameworks and analytics dashboards.
- SQL proficiency and comfort conducting independent analysis.
- Proven ability to manage creative development, testing, and production workflows.
- Strong project management, communication, and collaboration skills.
- Experience in high-consideration consumer products (e.g., consumer lending, subscription-based).
Responsibilities
- Develop and execute a lifecycle marketing strategy to accelerate growth and drive conversion.
- Create and manage personalized, multi-channel campaigns (email, SMS, Direct Mail, Voice, CRM).
- Build segmentation strategies, trigger-based journeys, and automation flows.
- Partner with Analytics/Data Science to define, track, and analyze lifecycle metrics.
- Write SQL queries and independently analyze campaign performance.
- Author creative briefs, draft messaging, and lead creative development and testing.
- Partner with Engineering, Data, and IT to manage lifecycle marketing platforms (e.g., Salesforce Marketing Cloud).
- Oversee operational excellence of the lifecycle program, ensuring campaign delivery and deliverability.
- Run experiments on creative, targeting strategies, and mail decisions.
- Manage complex projects and budgets related to direct mail and cross-channel acquisition.
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