Senior Manager, Lifecycle Marketing

8+ years of experience in CRM and lifecycle marketing. Strong foundation in consumer-facing and financial services environments. Experience building and executing multi-channel lifecycle campaigns (email, SMS, Direct Mail). Deep expertise in lifecycle marketing frameworks (triggered campaigns, segmentation, personalization, journey orchestration). Strong analytical and data skills, including KPI interpretation and reporting. Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud). Proficiency in A/B testing frameworks and analytics dashboards. SQL proficiency and comfort conducting independent analysis. Proven ability to manage creative development, testing, and production workflows. Strong project management, communication, and collaboration skills. Experience in high-consideration consumer products (e.g., consumer lending, subscription-based).

Develop and execute a lifecycle marketing strategy to accelerate growth and drive conversion. Create and manage personalized, multi-channel campaigns (email, SMS, Direct Mail, Voice, CRM). Build segmentation strategies, trigger-based journeys, and automation flows. Partner with Analytics/Data Science to define, track, and analyze lifecycle metrics. Write SQL queries and independently analyze campaign performance. Author creative briefs, draft messaging, and lead creative development and testing. Partner with Engineering, Data, and IT to manage lifecycle marketing platforms (e.g., Salesforce Marketing Cloud). Oversee operational excellence of the lifecycle program, ensuring campaign delivery and deliverability. Run experiments on creative, targeting strategies, and mail decisions. Manage complex projects and budgets related to direct mail and cross-channel acquisition.