Senior Manager, Lifecycle Marketing

7+ years of experience in healthcare lifecycle/CRM marketing, ideally in a telehealth or patient-facing environment; must have B2B experience Strong experience managing SMS, with a focus on automation, personalization, and funnel conversion, and understanding of behavioral triggers, conditional logic, and segmentation best practices Analytical mindset: comfortable building reports and interpreting CRM performance data Experience collaborating cross-functionally with compliance, product, data, and operations teams Strong copy instincts and ability to translate patient psychology into empathetic, action-driving messaging Mission-aligned and excited to help destigmatize addiction treatment

Own Ophelia’s CRM strategy and execution for patient and referral communications across SMS and email Develop segmented, personalized, and behavior-triggered lifecycle journeys Build automated flows and trigger-based communications across key patient states Support warm lead nurturing across referral funnels Collaborate with clinical, operations, and compliance teams Conduct A/B tests to improve campaign performance Help maintain CRM infrastructure and integrations Build campaign calendars and reporting dashboards Assist in lifecycle campaign planning for internal clinician-patient messaging