- Develop and implement lead generation programs focused on driving SQLs.
- Incorporate competitive intelligence into outreach.
- Build outbound campaign processes using available systems and AI.
- Inform account/person target list building.
- Craft value propositions for decision-makers.
- Own pre- and post-event follow-up.
- Deliver detailed lead profiles and insights to Sales.
- Use Salesforce and HubSpot to track interactions.
- Provide performance insights and optimization opportunities.
- Recruit, train, and mentor a Lead Generation team.
LeadershipArtificial IntelligenceSalesforce+5 more