Senior Manager, Lead Generation

Bachelor’s degree in Business, Marketing, or related field. 5+ years in pharmaceutical/biotech marketing, sales or medical affairs. 2 years manager experience. Strong copywriting skills for outreach and campaign messaging. Expertise in CRM systems (Salesforce, HubSpot). Deep understanding of life sciences services and technology.

Develop and implement lead generation programs focused on driving SQLs. Incorporate competitive intelligence into outreach. Build outbound campaign processes using available systems and AI. Inform account/person target list building. Craft value propositions for decision-makers. Own pre- and post-event follow-up. Deliver detailed lead profiles and insights to Sales. Use Salesforce and HubSpot to track interactions. Provide performance insights and optimization opportunities. Recruit, train, and mentor a Lead Generation team.