- Build and maintain performance dashboards in Sigma.
- Write, update, and maintain SQL queries and dbt models.
- Configure and QA pixels in Google Tag Manager.
- Manage conversion uploads via Hightouch.
- Own regular performance monitoring for SEM, Paid Social, Display, and CTV channels.
- Identify causes of performance shifts through root cause analysis.
- Design and analyze A/B tests and geo-experiments.
- Contribute to attribution, incrementality, and forecasting work.
SQLTableauA/B testing+2 more