Applyđź“Ť San Francisco Bay Area, New York, Los Angeles, Seattle, Chicago, Austin, Denver, Boston, Washington DC, San Diego, All other US metro areas
🧠Full-Time
đź’¸ $130,100 - $176,000 per year, $110,500 - $149,500 per year, $103,700 - $140,300 per year
🔍 Consumer finance
- 7+ years of relevant work experience.
- 5+ years of hands-on experience managing digital marketing campaigns.
- Bachelor’s degree (Master’s degree is a plus).
- Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video.
- Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools.
- Ability to configure campaigns and use analytics platforms like Google Analytics.
- Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services.
- Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
- A balance of strong creative intuition and strategic thinking.
- Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.
- Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes.
- Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels.
- Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
- Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
- Use analytics tools to derive insights from campaign performance and provide regular reporting on results.
- Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action.
- Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
- Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities.
- Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints.
LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipStrategyData analysisGoCommunication SkillsAnalytical SkillsCollaboration
Posted 2024-10-16
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