Lifecycle Marketing Manager
120000 - 164000 USD per year
Company:Earnest
Location:United States
Languages:English
Seniority level:Manager, 5+ years
Experience:5+ years
Skills:
SQLData AnalysisGoogle AnalyticsAmplitude AnalyticsTableauMarketingA/B testingCRM
Requirements:
5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role. 3+ years of experience developing lifecycle/CRM engagement programs. Experience in audience segmentation and targeting using database information and real-time event data. Strong data analysis skills. Knowledge of business intelligence systems such as Looker or Tableau. Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA). Experience with Braze preferred. Bonus points for experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github.
Responsibilities:
Provide campaign performance reports and data-driven recommendations. Own campaign strategy development, creative briefing, audience segmentation, journey pathing, execution, A/B testing, analytics, and performance readouts. Develop and execute lifecycle campaigns to drive conversion and acquisition. Build out key initiatives across consumer finance products. Ensure flawless campaign execution, deliver revenue and engagement, and drive innovation.
