Lifecycle Marketing Manager
120000 - 164000 USD per year
Company:Earnest
Location:United States
Languages:English
Seniority level:Manager, 5+ years
Experience:5+ years
Skills:
SQLData AnalysisGoogle AnalyticsAmplitude AnalyticsTableauMarketingA/B testingCRM
Requirements:
- 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role.
- 3+ years of experience developing lifecycle/CRM engagement programs.
- Experience in audience segmentation and targeting using database information and real-time event data.
- Strong data analysis skills.
- Knowledge of business intelligence systems such as Looker or Tableau.
- Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA).
- Experience with Braze preferred.
- Bonus points for experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github.
Responsibilities:
- Provide campaign performance reports and data-driven recommendations.
- Own campaign strategy development, creative briefing, audience segmentation, journey pathing, execution, A/B testing, analytics, and performance readouts.
- Develop and execute lifecycle campaigns to drive conversion and acquisition.
- Build out key initiatives across consumer finance products.
- Ensure flawless campaign execution, deliver revenue and engagement, and drive innovation.
