Lifecycle Marketing Manager

Posted 5 months agoViewed
120000 - 164000 USD per year
United StatesFull-TimeFinancial Services
Company:Earnest
Location:United States
Languages:English
Seniority level:Manager, 5+ years
Experience:5+ years
Skills:
SQLData AnalysisGoogle AnalyticsAmplitude AnalyticsTableauMarketingA/B testingCRM
Requirements:
  • 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role.
  • 3+ years of experience developing lifecycle/CRM engagement programs.
  • Experience in audience segmentation and targeting using database information and real-time event data.
  • Strong data analysis skills.
  • Knowledge of business intelligence systems such as Looker or Tableau.
  • Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA).
  • Experience with Braze preferred.
  • Bonus points for experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github.
Responsibilities:
  • Provide campaign performance reports and data-driven recommendations.
  • Own campaign strategy development, creative briefing, audience segmentation, journey pathing, execution, A/B testing, analytics, and performance readouts.
  • Develop and execute lifecycle campaigns to drive conversion and acquisition.
  • Build out key initiatives across consumer finance products.
  • Ensure flawless campaign execution, deliver revenue and engagement, and drive innovation.
About the Company
Earnest
View Company Profile
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