Lifecycle Marketing Manager

Proficiency with marketing automation tools (e.g., Segment, Customer.io). Strong understanding of email marketing best practices and automation workflows. Strong organizational and multitasking skills. Ability to think strategically and execute tactically. Excellent communication and collaboration skills. Bachelor’s degree in marketing or a related field. 3+ years of experience in lifecycle marketing, email marketing, or customer engagement. Experience with customer segmentation, journey mapping, and building marketing automation.

Design, implement, and optimize marketing strategies across the customer journey. Build patient segments for nurture campaigns and re-engagement. Create and implement retention campaigns for study/screening participants. Build out marketing automation with development and analytics teams. Perform A/B testing on email and SMS marketing.