Lifecycle Marketing Manager

5+ years of experience in lifecycle, email, or growth marketing, preferably in an eCommerce / B2C or high-volume B2B environment Deep, hands-on expertise with a marketing automation platform; proficiency with Marketo strongly preferred Proven email production skills (HTML/CSS fundamentals, accessibility, image optimization) and rigorous QA Proven track record of developing data-driven lifecycle strategies with measurable business impact Strong analytical skills and a hypothesis-driven approach to optimization and experimentation (A/B testing) Experience managing transactional email systems (e.g., Mandrill, SendGrid) is a plus Excellent project management and cross-functional collaboration skills Exceptional written communication skills and a keen eye for detail A customer-centric mindset

Define and execute Shippo’s lifecycle marketing strategy Own end-to-end development of email marketing programs Partner with Product, Engineering, and Support for operational communications Design, build, and optimize automated nurture campaigns in Marketo Develop targeted campaigns for product usage, churn prevention, and upsell Manage and segment customer database for personalized communications Partner with Design/Content for on-brand, accessible templates and QA Own and report on key lifecycle marketing metrics and business impact Establish A/B testing framework for campaign improvement Analyze results for actionable insights and optimization recommendations Own email/lifecycle governance, deliverability health, and compliance